Veera Bianca on How to Become A Successful Travel Blogger

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I’m really excited to announce that I’ve started a new monthly series on Effy Talks Life! The series focuses on badass women who are traveling the world and working too.

You’re going to hear from people from all walks of life who will share their stories and give their best advice on how to follow in their footsteps. These interviews will be raw, real and like nothing else out there that I could find. I want to give you guys the good, the bad and everything in between.

So many people have the desire to work and travel, but just need that extra push to get started. Consider this your push!

Last month I chatted with Monika from Internationelle about how she managed to turn her dreams of a digital nomad life into reality.  If you haven’t caught up with last week definitely make sure to check it out. There are some great nuggets of advice sprinkled throughout that interview.

This week I spent some time getting to know the lovely Veera who’s the head honcho over at – a Finnish solo travel blog.  In today’s interview, Veera discusses how to become a successful travel blogger and what it takes to make it in an incredibly competitive industry. Grab a cuppa and let’s dive in!

Veera thank you so much for giving me some of your time! I’ve been insta-stalking you for a good few months now and just knew I needed to chat to you more about what you were doing! For those of us who haven’t got to know you over social media – can you share a little bit about yourself?

Oh hey there!

Haha, every time I introduce myself I start with what I do, because in my case at least it’s my biggest passion and exactly who I am. I’m a 30-year-old Finnish solo female traveller wanting to live life to the fullest by sharing my travels on my blog I run my own business home in Helsinki and around the world, blogging, social media consulting and photographing.

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Travel blogging seems to be a bit of a hot topic at the moment – how did you get started in that world? Was it something you always wanted to do?

When I moved to Australia 10 years ago to study I was living on a horse rescue farm. I started my travel blog as a way to share my life with friends and family back home. When I eventually left I was so used to writing about my life that I just never stopped! I got so addicted to travelling and living life out of the ordinary. After Australia, I only wanted more and felt out of place back home.

I’ve run my business for 2-3 years now and it’s all still growing and changing.

I’m currently living in and working in Australia so I can definitely relate to that! I mean starting your own business is an achievement in and of itself but if you had to pick something specific as part of that journey – what would you say is your proudest achievement?

I think one of my proudest achievements is the moment when I realised this could be something more than a hobby.  Back in 2011 when I was studying Tourism & Aviation in Hong Kong my blog was awarded as the Best Asia Blog in Finland. That really was a big deal for me.

Other than that getting to live the kind of life I want. I remember feeling jealous of people running their own businesses which allowed them to travel the world. It always felt like something I wouldn’t be able to do.

I even remember attending some travel blogging conferences at my old job and feeling so jealous. All those bloggers living on the road just blogging about the world.  Now years later, here I am. It was something I didn’t even dare to dream of.

I love the freedom. I work harder and longer days than I ever did in a so-called normal job, but I have the ability to work whenever and wherever I want. There’s so much joy in working on things I’m passionate about, even though it can get stressful at times. Long gone are the days when I’m counting hours to weekends or summer holidays.

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I think especially on the outside looking in it really does seem like that dream life so many of us spend our lives chasing after. Are there any challenges?

Oh there are challenges, a lot more challenges than most realise.

I get so many comments on being so ‘lucky to live the dream’. The truth is there is a constant fear of it all ending one day, tomorrow is uncertain every day. It’s a funny thing with success, it’s not somewhere you arrive, but once you reach it, you need to start working double as hard as before really. Then there are the mundane things like taxes and pension that I worry about.

I’ve also dedicated so much of my time to work that it has come with a price of some relationships and friendships.

But it’s a huge part of my identity and been that way for so long I don’t remember anything else. The most important thing is that it means responsibility. I have thousands of people reading what I say and I have the opportunity to educate and inspire them.

I always say that if by what I do I can change someone’s life, I’ve achieved all I’ve ever wanted to achieve.

It seems in life there’s always a pay off it’s just about weighing it up against the alternative. Before we all rush out and become travel bloggers what advice would you give to someone looking to follow this career path? Any insider tips we should know on how to become a successful travel blogger?

You want to know how to become a successful travel blogger? The best advice I can give you is to make sure you’re doing it for the right reasons. Honestly, it breaks my heart a little when I hear about people who want to start travel blogging for the free trips. I’ve worked for this for 10 years for the love of sharing and living stories around the world.
Starting a blog for the potential perks rarely gets you far, the passion shines through your work. More and more blogs are founded every day and most quit in a year because they don’t see the success.
I’m currently on one of those ‘free trips’ writing from the business class of a train with champagne in hand. But I have also only slept for 3 hours to get up at 5am for a sunrise photoshoot. This is all after walking nearly 20km yesterday to discover a city before heading to the next one.

It’s no easy path, but it’s rewarding. We live in a world where we want everything now, but the truth is work like this takes years to bring the rewards. Give it your time and passion. And be authentic as fuck. If I managed to get here, you can too.

I love it! So wrapping up – what’s next for Veera Bianca? Can you give us any hints around what we can expect from you in the coming months?

I no longer plan life very far. I just flew home from Estonia today and have some photoshoots lined up in Helsinki and then more adventures around Europe this summer! The best place to follow my adventures is definitely Instagram. My blog mainly focuses on the Finnish market, but I do try to translate posts into when I have the time!

Thank you again Veera it really has been a pleasure and I think everyone can learn a lot from you. Travel blogger or not. Before you leave us do you have any last words?

If you really want to learn how to become a successful travel blogger – never stop learning. I’ve taught myself so much in the past 10 years. Whether it’s just going through Youtube videos. Or doing online courses, purchasing ebooks, doing an actual degree in tourism in university. Now I’m even doing another one in photography! It’s never too late to get started.

It’s a very short life – there’s no reason not to go after what sets your soul on fire!

What about you guys? Have you ever thought about starting a travel blog? Who are some awesome bloggers that I should check out?

Let me know in the comments!

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